A month back I had to opportunity to sign up a client with the request that I spend 5-6 hours per day, 2-3 days a week in their location. I had to take over their marketing efforts and train the management.
While this was unusual, I liked the idea because I could work in the environment and learn more about the business. This would have given me the information and data to perform better.
The company in discussion is called Skinologie and they are a Melbourne based Skincare Clinic. I am personally dealing with the owner named Saf Yilmaz and his wife Dr. Ceylan Yilmaz.
At this stage I have been focusing on two aspects of their marketing and online presesence. Their SEO and website. They have a decent traffic of over 300 visitors per month but more than half of those exist the website without clicking deeper than 2 pages. About 25% leave after landing on the homepage. Where as the other majority leaves after reading about their individual services.
Now this is a bit of challange for me to improve their conversion while I am the only one working on their marketing.
Will keep you guys updated as how this goes.